944 Media to host ‘the place to be’ Super Bowl weekend
Posted on January 11th, 2010
Wyclef, Jimmie Johnson, Kid Sister, Nick Lachey and DJ Paul Oakenfold are scheduled to appear at 944’s entertainment complex during Super Bowl weekend in Miami.
Scottsdale-based 944 Media LLC and Relevent inked a partnership to produce Hotel 944, which will feature an official launch party, celebrity-hosted charity events, exclusive penthouse experiences and poolside performances for four nights leading up to Super Bowl XLIV.
“Hotel 944 will be the place to be Super Bowl weekend,” said 944 Media founder and CEO Marc Lotenberg.
The media company made a splash two years ago in Arizona with its entertainment complex for Super Bowl XLII, and will look to capitalize on its recent successes and expansion.
This year’s party will be held at the recently renovated 631-room Eden Roc Renaissance Miami Beach Resort. The $200 million facelift included the addition of the 21-story Ocean Tower.
Event sponsors are Anheuser-Busch, Heineken, Diageo, Garnier, Imagination Games, Envirosax and Jose Cuervo Platino.
Last week, the company announced its Detroit publication would increase circulation from 20,000 to 30,000 copies a month, beginning with the February issue. 944 Magazine launched there four months ago, when it also debuted in Atlanta.
The expansion comes on the heels of 944’s acquisition of Six Degrees magazine in March 2008. Six Degrees, which ceased distribution in all markets with the transition, was a monthly fashion, culture and entertainment publication with distribution in Atlanta, Detroit, Miami and Las Vegas.
Inc. magazine recently named 944, which was founded in Tempe in 2001, as the second-fastest-growing magazine in the country.
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