A Niche Market Can Be Your Train to Success

Talking to my fitness trainer the other day reminded me of niche markets and how they’re central to so many small business’s success.

She is a multiple business owner currently who runs a successful restaurant and coffee shop in addition to her work as a fitness instructor and we were chatting about how she got started. Turns out her first small business involved measuring hot tubs and supplying hot tub covers – because no one else locally would come out to people’s houses and do that.

And that’s the key to finding a niche market that will provide the basis of a successful small business for you – finding and filling an unmet need.

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