How to Create an Effective Marketing Strategy
Markets, competition, distribution, supply chain – breaking sales and marketing into discrete, manageable elements lets you prioritize areas needing improvement and serves as the groundwork for creating an effective sales and marketing strategy.
In How to Create an Effective Marketing Strategy, Terry Elliott leads you through an analysis of each of the elements of sales and marketing, using a retail florist business as an example of how you might apply each element to your own sales and marketing strategy.
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