Posts Tagged "Media"
Posted by Brian Reed on January 24th, 2012 ~
0 Comments Social media is a huge area of discussion in small business these days as a way to market, network and engage your clients and customers while boosting your brand. Here are tips on building an effective social media platform you may wish to consider.
Tips & Trends
Building a business platform. If 2011 was the year businesses began using social media in earnest, 2012 may be the year of building an effective social media platform to share your ideas and brand. Heres how to do it.
Small busines trends in social media. Michael Stelzner interviews Anita Campbell, founder of Small Business Trends, about what kinds of businesses do best with social media and how to use social media effectively.
Tools & Training
Managing your time online. As a small business owner you need to manage your time. Social media can be an awesome tool for both marketing and collecting information but it can be a huge time sink as well. Here are some tools that help you manage your time on the social Web well.
Small businesses still learning the ropes.
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Tags: Media, Small Business, Social Media
Posted by Brian Reed on July 29th, 2011 ~
0 Comments When a small business owner comes to me experiencing frustration with social media, I admit, I’m a little confused. Why? Because I can’t help but think that small business owners are the segment of the business population that is most suited for social media success. I mean, who knows how to talk to their audience better than a small business owner? Who understands customers’ needs better than a small business owner? Who lives and breathes the same everyday struggles? No one.
But then I realize that that’s not where small business owners find themselves in trouble. The trouble spots for SMBs are much different. Often they’re in the implementation of social media.
Below are four social media mistakes common to small business owners and how you can maneuver around them. Because once you do, you’ve got this social media thing down.
1. They don’t build a unified presence.
Social media doesn’t work when it exists as its own island or when it’s fragmented from everything else you’re doing. In order to truly b
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Tags: Media, Social Media
Posted by Brian Reed on September 27th, 2010 ~
0 Comments Blogs, Facebook, Twitter, LinkedIn. These are only a few of the more common tools we think of when we hear the term social media. To grapple with this brand new and important component in the small business world, you will need some advice and resources to make sure you get it right. Talking to your customers should be natural, but learning to use the social media effectively comes with a few basic principles. We’ve come up with what we think is good advice for small businesses as a starting point when putting together your social media survival guide.
Getting Social
Why being social can be a matter of survival. Drawing from a small business social community, this post looks at the ways in which social interaction is an absolute necessity for businesses today. It is especially necessary for small businesses attempting to leverage the power of the Internet to build their brands. BizSugar.com
Social media will help your evangelism. This
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Tags: Media, Social Media
Posted by Brian Reed on May 23rd, 2010 ~
0 Comments Some people like it. Some people don’t. But one way or another, social media is here to stay. So why are so many small businesses so conflicted about the value of these tools to leverage attention for their brands as never before possible? And why are they so worried about the cost? Small Business Trends takes the pulse of the small business community on social media and other issues in this small business news roundup.
Trends
Does your business really need social media? Jay Ehret of The Marketing Spot is a big user of social sites like Twitter, but in this podcast, Jay argues it may not be for everyone. Besides focusing on way too many of these social media sites at once, Jay says many businesses make the mistake of ignoring work on the single most important place in cyberspace, their own Websites. BiggSuccess.com
Solution is the new location. Social media may get you noticed on the Internet, but being known as a person or company who solves problems will give you visibility and help you keep it, says Liz Strauss. A
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Tags: Media, Small Business, Social Media
Posted by Brian Reed on April 26th, 2010 ~
0 Comments You know the value is there in social media, but despite your best efforts (or what you think are your best efforts), you’re still struggling to attract anyone. What’s going on and how can you change your social media luck? Below are six reasons SMBs often fail in social media and how you can turn it around.
Stop me when this sounds familiar.
You have no framework: Perhaps the largest reason small business owners fail to see an ROI with social media is because they jumped in without creating a social plan or framework for what they were trying to do. Social media may be ‘newer’ (in theory, anyway), but it’s still a marketing channel. That means before you go into it you want to develop a framework for your objectives, know how you’ll achieve them and determine the key performance indicators you’ll note along the way to make sure you’re on track. Walking into an
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Tags: Media, Social Media