Posts Tagged "Social Media"
Posted by Brian Reed on January 24th, 2012 ~
0 Comments Social media is a huge area of discussion in small business these days as a way to market, network and engage your clients and customers while boosting your brand. Here are tips on building an effective social media platform you may wish to consider.
Tips & Trends
Building a business platform. If 2011 was the year businesses began using social media in earnest, 2012 may be the year of building an effective social media platform to share your ideas and brand. Heres how to do it.
Small busines trends in social media. Michael Stelzner interviews Anita Campbell, founder of Small Business Trends, about what kinds of businesses do best with social media and how to use social media effectively.
Tools & Training
Managing your time online. As a small business owner you need to manage your time. Social media can be an awesome tool for both marketing and collecting information but it can be a huge time sink as well. Here are some tools that help you manage your time on the social Web well.
Small businesses still learning the ropes.
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Tags: Media, Small Business, Social Media
Posted by Brian Reed on December 12th, 2011 ~
0 Comments Vertical Response, known for its email marketing system that serves over 100,000 customers (many of them small businesses), just announced that it has acquired the Roost social media tool.
Roost, based in San Francisco, allows you to update your social media accounts (currently Twitter, LinkedIn and Facebook) from one dashboard. Theres a built-in calendar to schedule and publish updates in advance.
While there are other tools out there that do similar functions, whats interesting about Roost is that you can schedule social media updates like marketing campaigns. In a campaign, you can schedule updates to go out over a specified period of time up to 40 updates over a period of 30 days. So, for instance, if you wanted to promote a special offer with a series of informational tweets and also discounts, you could set that up in Roost.
Roost also gives you some analytics about your social media impact. For instance you can measure engagement with your social media updates. You
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Tags: Roost, Social Media, Vertical Response
Posted by Brian Reed on July 29th, 2011 ~
0 Comments When a small business owner comes to me experiencing frustration with social media, I admit, I’m a little confused. Why? Because I can’t help but think that small business owners are the segment of the business population that is most suited for social media success. I mean, who knows how to talk to their audience better than a small business owner? Who understands customers’ needs better than a small business owner? Who lives and breathes the same everyday struggles? No one.
But then I realize that that’s not where small business owners find themselves in trouble. The trouble spots for SMBs are much different. Often they’re in the implementation of social media.
Below are four social media mistakes common to small business owners and how you can maneuver around them. Because once you do, you’ve got this social media thing down.
1. They don’t build a unified presence.
Social media doesn’t work when it exists as its own island or when it’s fragmented from everything else you’re doing. In order to truly b
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Tags: Media, Social Media
Posted by Brian Reed on July 4th, 2011 ~
0 Comments Social media and search marketing are critical to many small businesses these days. This is not just because so many small businesses are located online, but also because social media and search marketing have become such a cost effective and powerful way to build brand identity. Compared to more expensive and, in many ways, less effective traditional media marketing, social media and search marketing allow you to target niche customers and promote your company like never before. Here’s the latest on this expanding field!
Search Basics
Keyword research in the cloud. Clearly one of the most important aspects of search marketing is keyword research no matter what form your online marketing initiative may take. With the rise of cloud computing, Travis Campbell gives us his video review of SE Cockpit, a new cloud application that goes beyond volume and competition on your search terms.
PR with search and social media in mind. When creating PR for your business or for a small business client online, it’s helpful to remember that while some things stay the same other things are very different. Beyond th
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Tags: Marketing, Search Marketing, Social Media
Posted by Brian Reed on June 29th, 2011 ~
0 Comments The other day I was talking with a colleague about marketing, social media and time. She was marveling at all that I have on my plate and wondering out loud about how I manage to get it all done. I told her that I actually created a social media calendar.
Let’s face it. There are multitudes of opportunities to participate online – and I’m not just talking about social networks. There are article submission websites, industry-specific communities, blogs, video, e-newsletters and more. When you choose to interact in a variety of ways, how do you maintain a consistent level of participation? Like any business system, you have to create a structure and live within it.
In my own case, I found that I was not as consistent as I should be. It happens to many of us. We get busy and end up doing the minimum – Facebook, LinkedIn, Twitter. However, that is insufficient. While it can be challenging, it is crucial to have consistent participation so that you continue to establish your brand.
There are some basic steps to establishing the system you are going to use.
1. Decide
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Tags: Get, Social Media
Posted by Brian Reed on September 27th, 2010 ~
0 Comments Blogs, Facebook, Twitter, LinkedIn. These are only a few of the more common tools we think of when we hear the term social media. To grapple with this brand new and important component in the small business world, you will need some advice and resources to make sure you get it right. Talking to your customers should be natural, but learning to use the social media effectively comes with a few basic principles. We’ve come up with what we think is good advice for small businesses as a starting point when putting together your social media survival guide.
Getting Social
Why being social can be a matter of survival. Drawing from a small business social community, this post looks at the ways in which social interaction is an absolute necessity for businesses today. It is especially necessary for small businesses attempting to leverage the power of the Internet to build their brands. BizSugar.com
Social media will help your evangelism. This
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Tags: Media, Social Media
Posted by Brian Reed on July 15th, 2010 ~
0 Comments Social media and more specifically blogging have become increasingly important to marketing a small business in today’s evolving business world. But probably no part of running a small business has evoked more debate or created more stress for entrepreneurs unsure just what their blogging and social media campaigns should look like. And how can small business owners grapple with a specialization often so distant from their core competency? Still, social media and blogging give small businesses a great reach, a literally global reach. We hope this small business news roundup answers some questions and perhaps raises some for discussion too. Read on.
Tools and Trends
Managing your social media. OK. You know you need social media for your small business: Facebook, Twitter and probably more. But how do you go about managing it all? How do you schedule and monitor and keep track of streams of communication and interaction on all these channels without loosing focus on your main business? What if there was a tool that helped you do it all? See this product review from Tim McMahon. <
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Tags: Blogging, Small Business, Social Media