Posts Tagged "Social Media"

Small Business News: Forget Social Media?

Some people like it. Some people don’t. But one way or another, social media is here to stay. So why are so many small businesses so conflicted about the value of these tools to leverage attention for their brands as never before possible? And why are they so worried about the cost? Small Business Trends takes the pulse of the small business community on social media and other issues in this small business news roundup.

Trends

Does your business really need social media? Jay Ehret of The Marketing Spot is a big user of social sites like Twitter, but in this podcast, Jay argues it may not be for everyone. Besides focusing on way too many of these social media sites at once, Jay says many businesses make the mistake of ignoring work on the single most important place in cyberspace, their own Websites. BiggSuccess.com

Solution is the new location. Social media may get you noticed on the Internet, but being known as a person or company who solves problems will give you visibility and help you keep it, says Liz Strauss. A

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Tags: Media, Small Business, Social Media

6 Reasons You’re Not Rocking Social Media

You know the value is there in social media, but despite your best efforts (or what you think are your best efforts), you’re still struggling to attract anyone. What’s going on and how can you change your social media luck? Below are six reasons SMBs often fail in social media and how you can turn it around.

Stop me when this sounds familiar.

You have no framework: Perhaps the largest reason small business owners fail to see an ROI with social media is because they jumped in without creating a social plan or framework for what they were trying to do. Social media may be ‘newer’ (in theory, anyway), but it’s still a marketing channel. That means before you go into it you want to develop a framework for your objectives, know how you’ll achieve them and determine the key performance indicators you’ll note along the way to make sure you’re on track. Walking into an

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Tags: Media, Social Media